For every generation, the iconic Macy’s (NYSE:M) Thanksgiving Day Parade® creates lasting memories that touch millions. In celebration of its 95th march, the magic of the Macy’s Parade will take on a new form, as one-of-a-kind digital collectibles with the launch of 9,510 limited editions NFTs (Non-Fungible Token) powered by Sweet. Featuring balloons from the Parade’s nine-decade legacy, the NFTs will support Make-A-Wish® with a special auction and after-market donations set to benefit the organization.
“As we celebrate our rich legacy, 95 years in the making, we were struck by the unique place the Parade holds in pop culture, always evolving and reflecting the greatest characters and artists of each generation,” said Will Coss, Executive Producer of Macy’s Thanksgiving Day Parade. “To celebrate that history, we created art in a new form through NFTs that would bring the magic of the Parade to a new generation while raising funds for our partner Make-A-Wish.”
Designed by REOMETRY, a digital agency led by NFT artists REO and Seth Brown, the NFTs are based on Macy’s archival and creative content. The generative artworks will feature one of ten Macy’s balloons, covering legacy characters and ornamental figures that have appeared over the course of the Parade’s 95-year history, from the late 1920s through today.
To kick off the celebration, a special auction will begin on Friday, November 19, featuring 10 Epic Macy’s Parade NFTs, which are unique 1 of 1 designs. The Macy’s Parade NFT auction launches on Friday, November 19 at 12:00 AM ET and runs through Tuesday, November 30 at 11:59 PM ET. Accessible via macys.com/NFT, 100 percent of the proceeds generated from the auction of these 10 Epic digital collectibles will benefit Make-A-Wish. In addition, Macy’s has structured the smart contracts of each Macy’s Parade NFT such that any sale of a Macy’s Parade NFT in the after-market on compatible marketplaces will generate an additional 10 percent donation to Make-A-Wish.