Before the Business Plan: The Conversations You Need to Have with Yourself

Starting a business is one of those thrilling, nerve-wracking, exhilarating journeys that can redefine everything. But before you dive into writing that business plan, take a breath, and have the conversation with yourself first.

1. Is Now the Right Time?

Pausing to ask yourself, “Is now the right time?” is powerful. It’s not just about whether your idea is exciting, it’s about your life, your stability, your relationships, and your energy. Are you mentally, financially, and emotionally ready to sprint this marathon?

2. What Is Your “Why”?

What’s driving you? Passion? Freedom? Impact? Money? Whatever your “why,” get crystal clear on it. Why do you want this venture? Because if your vision falters, your business mighttoo.

3. What Problem Are You Solving, and for Who?

Your idea must be rooted in something people need. Ask: Is this a real problem? Who faces it? Do I understand them? If you can’t talk with confidence about your customer or your offering, your idea needs refinement.

4. What Does the Landscape Look Like?

Before building, know the terrain. Who else is playing in your space? What’s your unique edge? How will you stand out, and realistically compete?

5. Can You Articulate Your Purpose Beyond Profit?

Start framing your bigger purpose:

• What mark do you want to make
• What values guide you
• How do you serve customers and the world

These foundational insights infuse authenticity into your business.

6. Are You Mentally Ready for Failure?

Entrepreneurs need the courage to fail forward. About 70% of startups survive two years, 50% make five, but only 25% last 15 years. Being ready for setbacks, and to learn from them, is a superpower.

7. Have You Asked Around?

Before formalising a plan, talk to others. Ask friends, family, or potential customers for honest feedback. Their reflections might surprise you or help you see potential you missed.

8. Do You Have a Vision, Even If It’s Rough?

A clear vision helps orient you. What impact do you want in 1 year, 5 years, or even just in your community? This roadmap gives you direction even when details are fuzzy.

9. What Are Your Values and Non-Negotiables?

Get intimate with your values; honesty, community, creativity, sustainability, whatever matters to you. These will guide tough calls and help ensure your business reflects you.

Why These Conversations Matter More Than a Business Plan (At First)

A formal business plan later becomes a map, but first, you need to set your bearings. These internal conversations shape a grounded mission, a realistic approach, and a more adaptable mindset. They prepare you emotionally as well as strategically.

Also read: Strategies to Help Scale Your Micro Business

Author - Ishani Mohanty

She is a certified research scholar with a Master's Degree in English Literature and Foreign Languages, specialized in American Literature; well trained with strong research skills, having a perfect grip on writing Anaphoras on social media. She is a strong, self dependent, and highly ambitious individual. She is eager to apply her skills and creativity for an engaging content.