eSports as a Billion-Dollar Industry: Should Your Brand Get Involved?

Once relegated to the status of niche hobby, eSports has grown into a multibillion-dollar global phenomenon. With professional leagues, superstars, huge online followings, and packed-out stadiums, it's commanding the kind of attention—and investment—that brands can no longer afford to overlook. ALSO READ: Globalization of Content: Why International Shows Are Dominating U.S. Screens Why the eSports Audience Matters The entrance to Gen Z and Millennials The eSports fan base is young, digitally native, and highly engaged—especially in the highly sought-after Gen...