Why Your Small Business Needs to Be on TikTok

In the last year or so, TikTok, which once symbolized a viral channel of dancing challenges and witty memes, has rapidly shot up to become one marketing machine, especially for SMEs. With more than one billion active users currently on the platform, businesses stand to gain the use of reaching an immense target that cannot be easily gotten elsewhere with traditional advertisements, thus why your small business needs to be on TikTok.

ALSO READ: Measuring Marketing Success: Key Metrics for SMEs

1. Diffusion and an Engaged Public

More importance on content discovery may reach many users apart from your follower base through videos. It makes even the smallest businesses easily become visible to reach potential clients. One page is custom-made according to each person’s interest in particular on the For You Page of the application; hence, one may become viral even with very few followers on that account and reach larger numbers with very high engaging rates.

2. Low-Cost Marketing

An opportunity to market various products and services among various small enterprises at low budgets is also given. While some social media advertisement requires companies to spend much before getting traffic, through creative or relatable content, smaller companies thrive on this platform as they can freely advertise goods without incurring significant expense. Further, the self-servicing ads platform assists a company with minimal startup to start campaigns on their products.

3. Real Ties with Customers

Built on authenticity and creativity, TikTok is an added advantage for small businesses. There is value in transparency and real-time interaction and encourages raw, less polished content. The platform reflects the personality of small businesses, humanizes the brand, and helps to truly connect with their audience in authentic ways. Examples of compelling content include behind-the-scenes videos, customer testimonials, and product demonstrations that resonate with TikTok’s user base.

4. Trend and Hashtag Opportunities

The power of trends and popular hashtags on TikTok holds the key to becoming relevant. Small business owners will find more people discovering their business if they take up trending challenges or just put up with hashtags like #SmallBusiness, #ShopLocal, #TikTokMadeMeBuyIt, etc., in order to receive organic reach through their small business without spending a dime to pay for advertising.

5. Increase Sales and Web Traffic

Now, TikTok offers shopping integrations. Businesses can reach customers directly and sell. Features like TikTok Shopping and links in bios will take users directly to your website, so they can more easily purchase products after watching that engaging content.

With TikTok, small-sized businesses can have a window to be viewed; the potential is made by building true relations because of such an economical extent that can gain more sales than before. Thus, integrating TikTok into your marketing plan can really save this competitive race to a specific digital edge.

Author - Samita Nayak

Samita Nayak is a content writer working at Anteriad. She writes about business, technology, HR, marketing, cryptocurrency, and sales. When not writing, she can usually be found reading a book, watching movies, or spending far too much time with her Golden Retriever.