Consumer goods companies face challenges as price-driven growth leads to stagnating or declining unit sales. With consumers opting for cheaper brands and retailers pushing back, maintaining loyalty has become difficult—83% of industry leaders agree.

Despite these hurdles, 90% anticipate profitable growth by 2025, leveraging technology and productivity tools. Notably, sales reps waste 70% of their time on non-selling tasks, emphasizing the need for efficiency to foster loyalty and drive growth in a cautious market.

This guide offers strategies to enhance efficiency, build loyalty, and achieve growth in challenging markets.