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5 Essential Tools for Business Growth

6 Must Essential Tools for Business Growth

When you look at it, your marketing and sales goals for this quarter or this year lead to one thing: growth. But how do we get from where we are now to where we want to go? How do we scale like Uber, Slack, Shopify, and Atlassian?

Whether you are in a highly competitive market or facing a blue ocean, your strategy and the tools you employ will help you achieve your goals. However, all too often, the discussion of growth begins with a focus on tools rather than strategy.

Let’s Get Started

How many tools do you employ to complete your tasks? According to HubSpot research, up to 10 tools are used by 88% of marketers. Whether you realize it or not, all these tools could be costing you far more than a subscription or licensing fee. In most cases, having more tools means spending more time integrating, managing, and reporting from each of these disparate point solutions.

Regardless of how many tools you employ, the question remains: Does each one correspond to a specific business goal or challenge?

Nowadays, having a website is a requirement for doing business. But can you say with certainty that the CMS you use for your website is assisting you in solving business challenges and providing the best possible service to your customers? If not, it’s time to create a similar map of your key challenges and the solutions you’re currently using to solve them.

Let us now discuss a high-level strategy.

In the following lines, we are going to cover this aspects in their entirety and learn more about them.


Real-time collaboration has become increasingly important as organizations move further into the digital age to move the business forward while keeping teams aligned.

Slack is a channel-based messaging platform that enables companies of all sizes to create their digital headquarters — a place where workflows are seamlessly created and maintained between teams, systems, partners, and customers. With the DocuSign eSignature for Slack integration, you can send and sign important documents from Slack on any device, increasing productivity.

Atlassian Collaboration

Without a doubt, collaboration aids in goal achievement, and there is no better way for growing businesses to streamline the process than with Confluence. It is, as the name implies, the convergence of better information and better decisions.

Projects should be organized in online spaces. Page analytics can be used to track progress. Through activity feeds, you can see team updates in real time. Confluence, like Slack, has an easy-to-use interface with powerful collaboration tools. You can also easily manage onboarding, marketing, and management workflows with Confluence’s handy document templates.

Office by Microsoft

And while we’re about Office, your productivity potential is sick of waiting. With the tools that have set the standard for business growth around the world, you can help your slightly larger teams do their best work from anywhere, on any device:

Excel: Spreadsheets that are easy to modify and have unrivaled flexibility
Word: Process your own words or allow the app to suggest some
PowerPoint: Make presentations that almost design themselves
OneNote: Using a keyboard or a pen, take digital notes
Outlook: Email that keeps you focused while you work
OneDrive: A secure storage service with unlimited bandwidth

If you’re a small business with few employees, Office 2021’s one-time pricing may be your best option. Microsoft Office 365 is the obvious choice for a company with more than five employees.

Advanced Quickbooks Online

Work wisely. Grow quickly. Quickbooks Online Advanced is all about accounting in one cloud-based location. Manage your money easily, track time on any device, and get paid anywhere. This integrated tool keeps your finances organized and visible, from simple income and expense tracking to robust cash flow management and reporting. Payroll can be completed in minutes. With a free GoPayment card reader, you can accept credit cards and bank transfers at any time. You can even collaborate with a live, in-person bookkeeper via the solution—albeit remotely.

NetSuite by Oracle

What is your top fiscal priority right now, mid-sized businesses? It is making financial operations more efficient. Or improving inventory and fulfillment control. Or finally replacing outgrown accounting software. Oracle Netsuite is the world’s leading cloud Enterprise Resource Planning (ERP) software for the midmarket. It is a comprehensive business management suite that includes ERP, financials, and eCommerce —for when you’re ready to sell online.

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