Beyond MQLs and SQLs: Building a Revenue-Driven Funnel Model
Let's be real—if you're still boasting about how many MQLs your campaign generated, you may be missing the point. Marketing Qualified Leads (MQLs) and Sales Qualified Leads (SQLs) had their day in the sun. But growth companies in 2025 are demanding harder questions. Such as: "How much revenue did this funnel actually generate?" "Where are we hemorrhaging leads—and budget?" "Is our sales process aligned with actual customer intent?" That is, the contemporary sales funnel isn't so much about lead scoring....
