Quota Burnout Is Real: How to Set Targets That Motivate, Not Demoralize
You must have goals set—but having the right ones will motivate your team, instead of bogging them down in a sea of unattainability. Sales reps are at a breaking point in a climate of relentless pressure, shrinking budgets, and swelling expectations. Quota burnout is now not just a performance problem—it’s a danger to morale, retention, and long-term growth. Here’s how to reimagine quota-setting so that it’s a tool for motivation and sustainable performance—not stress and churn. ALSO READ: Beyond MQLs...
